The Search Engine Specialists
(800) 413-1736
or
(424) 645-SEM1
 Our Search Engine Optimization activities never include any “Black-Hat” techniques that may provide a very short-term boost, but ultimately result in the website being either downgraded for prohibited techniques or even a possible “banning” from Search Engine results altogether.

This is an outline of specific proposed activities for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission to the primary major Search Engines and the relevant major industry directories. 
Innovative SEM Strategies stands ready to help you obtain the best possible business results from your website by the following:

  Increase traffic to your website by appearing high on Search Engine pages (Google, Yahoo & Bing)
  Increase the credibility of your company by the appearance of your website in a prominent position on the major Search Engines
  Improve your business results by ranking higher on Search Engines than many, if not most, of your competitors
  Save money on Pay-Per-Click campaign needs by showing high on Organic (Natural) Search Engine results

Our Search Engine Optimization activities never include any “Black-Hat” techniques that may provide a very short-term boost, but ultimately result in the website being either downgraded for prohibited techniques or even a possible “banning” from Search Engine results altogether.

This is an outline of specific proposed activities for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission to the primary major Search Engines and the relevant major industry directories. 
The project begins with an Input Form to understand the following:

  Client’s primary industry
  5-6 primary keywords prospects and customers would most likely use to find the website
  5-10 primary competitor websites 

Our team will then conduct keyword research targeting 5-6 primary keywords. Other benchmark reports will be included as well. Deliverables include:

  Keyword usage frequency report
  Competitor’s website ranking for the chosen keywords 

SEO Implementation

After analysis and research have been completed, we will begin to recommend changes for your website. Our systematic SEO process, refined through many years of testing and research, will address 3 areas:
I. Technical SEO/Server Configuration

  Robot.txt File
  .Htaccess configuration
  XML site map
  Redirect codes
  404 error pages
  Broken Links Fixes
  Canonicalization
  Alias URLs


II. Web Site Architecture

  Directory structure
  Directory and page naming conventions
  Navigation
  Internal linking structure
  Dynamic URL's
  HTML Site map
  Pagination
  Duplicate Content


III. Content Optimization

  Titles & Meta Data
  SEO-friendly Code
  Headers
  Keyword Mapping
  Optimal Text
  Text to Image Ratio
  Anchor Text

Linkbuilding

In addition to making site changes, we will aggressively build links to your website. Our goal is to increase and diversify your link profile by doing the following:

  Link Popularity – increase the number of links pointing back to your website
  Diversify Your Links – build links across multiple platforms including Directory Submissions, Social Bookmarks, Article Directories, Blogs, Classifieds, & Local Advertising
  Deep Link Ratio – in addition to your homepage, build links to all of your interior pages with valuable content and products
  Anchor Text – make sure that links pointing back to your site include your main keywords as an exact phrase and in variation to look natural

Monthly Reporting

  Google Analytics
  Keyword Rankings
  Link Popularity


Innovative SEM Strategies Llc. ® ,